02/03/20, 09/03/20 and 16/03/20
My selected stream for next year is Strategic Design Management. To me this field is about working out the pathway to overcome obstacle and to achieve success. It is all about critically researching, thinking, analyzing and then building up unique design strategies. Today’s world does not only require a business mastermind to handle one but also strategic designing skills to let your business stand out.
I have chosen Strategies as my element for project-2. Strategies are thoroughly planned action to achieve what we desire.
A task was given to us to write a report on our chosen specialisation and also keep in mind the design context and we perceived it. Here is my report:
Report
Strategic Design Management
Strategic Design Management is the application of various precisely designed strategies in order to increase an organisation’s innovative and competitive qualities. The foundation of these formed strategies lies on external and internal analysis of trends and data which enables to achieve better decisions. This discipline can be practiced by any sort of a company or an organisation. There are various applications such as product branding, product development, corporate identity, corporate branding, operating business models, service delivery and so on.
Designing has a huge importance in today’s scenario. Designing describes the world in a way that’s not open to many perspectives. Building up accurate strategies for them to touch the expected goals, loads of design research and design thinking is involved to construct them. Design research is quite necessary to support the objectives and values of and organisation, to meet the needs of the customers and to create and promote opportunities for diversification and innovation. Design thinking is a five-step process that begins from understanding to defining to idealization to prototyping and then to testing. If this is not done with proper care and planning in today’s world then one product/service would not be able to stand out between other competitors.
Designing is an important element for strategies as focusing on it makes things better for a business when it comes for them to stand out of the box. It promotes innovation productivity, generation of exceptional ideas and becomes and imperative for businesses. Any new strategy for management in the real world stands out when it’s fresh and filled with original insights about the customers and the market and this is only possible through thorough design research and design thinking. These insights that emerge from careful learning and observation can help us to uncover different sorts of opportunities and possibilities in the world which are yet to be discovered.
Strategic designing is crucial for management as it is not easy for businesses and organisations to survive in today’s dynamic world. For them to survive and create their own standing in today’s global and running markets, their offerings to the customer should not just be satisfying but also should be adaptive to the whole world. Strategic design management is becoming increasingly necessary as every day passes because today in the 21st century, the business environment does not only need analysis and business skills but also looks up for exclusive idealizations and creative solutions to cover up the business obstacles.
-Shreya Malu (G-FYS)
Making the mind map was quite interesting and not a tough thing for me. I had fun doing it, less art work, colorful and also researching about what i am going to pursue. Then building up the report wasn’t quite easy, it took a lot of time but yes, it wasn’t boring. I learned more about the course, the intricate details, what it requires and a lot more.
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